Cleaning  is an industry where customers often see little difference between one contractor and the next. Price becomes the deciding factor, putting pressure on margins.

To combat this it's vital that you differentiate your business from your competitors, promote it effectively and maintain a lean cost base that will allow you to win and retain business whilst generating sustainable profits.

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With several years experience at senior level in the cleaning industry, we help clients differentiate  themselves from the competition by building successful business development strategies and providing hands-on, day-to-day sales and marketing support that drives results.

We will work with you to gain the certifications necessary to secure inclusion on tender lists, help you with PQQs/RFIs, provide guidance in costing your tenders competitively and write winning proposal documents.

We can also offer benchmarking advice on cost structures and assist with general business planning.

We work on a project or retained basis.

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"Stephen helped elevate the standards of marketing,including a major rebranding at Nviro, that in turn positively contributed to the creation of a series of first class brands throughout the (Quarr) Group."

Chris Howells, Chairman - The Quarr Group

"The best prequalification and tender documents I have ever seen."

Doug Fenton, Procurement Manager - University of Portsmouth 

“SMA has extensive experience of the contract cleaning industry and presented some very clear insights into the challenges facing recruitment to the trade body. I was impressed with their strategic ideas and the recommendations for recruitment were logical, valid and cost effective. ”

Andrew Large, Former Chief Executive - Cleaning and Support Services Association

"SMA's detailed knowledge of the cleaning industry has been an undoubted factor in the success of our campaigns and their involvement has directly helped us to increase our rate of new client recruitment.” Rick Stoor, Managing Director – Templa Computer Systems

April 2018

Writing a major office building tender for our client in Central London.

Writing monthly columns on behalf of three clients in the cleaning media.

Supporting Templa with new material for their  Manchester Cleaning Show exhibition stand.

March 2018

Designing and writing a 'standard' proposal pack for our new client Beechwood Property Services.

February 2018

Guiding client So Clean through their integrated ISO9001/14001:2015 Transition audit.

Raising the profile of client Flush Hygiene through editorial features in Tomorrow's Cleaning and Cleaning Matters.

Marketing

Sales Development

ISO Certifications

Tender Management

Client Retention

Business Planning