T: +44 (0)7715 944024
Tel: 07715 944024
Create a 12-month PR campaign for a £5m turnover cleaning contractor
•Write a montly blog on behalf of the MD and submit to the cleaning industry's leading magazine
to fill an agreed slot for 12 months
•Write a feature article every two months and submit to the cleaning and FM media
Mentor a newly appointed Business Development Manager with no industry experience
Draw up a 6-month plan, including:
•Use Linked In to create a lead pipeline
•Accompany to site visits
•Cost new opportunities
•Design a presentation template
•Accompany to client presentations
•Design a case study
•Create an email marketing campaign
Draft a set of standard tender proposal documents for a £12m turnover contractor
•Visit client to establish the company's values, USPs and tone of voice
•Design a set of 10 infographics to represent key operational processes
•Draft two tender documents:
•Provide a writing style guide
•Create an acronym using the client's key values
A selection of cleaning tenders we've written for our clients
University of East London (c£2.0m pa). Written and costed.
University of Chichester (c£0.6m pa). Written and costed.
University of Portsmouth (c£1.4m pa).
London University Purchasing Consortium. Written and costed.
Marks & Spencer (£4m pa)
Broadgate Estates (£350k)
Royal Berkshire Fire Service (£200k). Written and costed.
Northamptonshire County Council (£70k). Written and costed.
North Oxfordshire Academy (£125k). Written and costed.
Windsor Forest College (300k). Written and costed.
Complete rebrand for a £15m turnover cleaning contractor
•Client and prospect perception research
•Articulation of brand features and benefits
•New brand personality, tone of voice, strapline and logo
•Application of new branding to all company stationery, website, vehicles and uniforms
•Roll-out to management and staff at brand re-launch
Retained since 2012 as marketing consultant for a leading cleaning industry supplier
•Full re-brand of market-leading computer software product
•Intensive PR campaign in cleaning press to raise awareness
•New colour brochure
•Copywriting for extensive product data sheets
•Design of media adverts, exhibition stands, powerpoint presentation and flyers
•Monthly email marketing campaigns
Install sales and marketing system for £2m turnover cleaning contractor
•Design and build new website
•Create 'standard' proposal pack for use in private sector quotations
•Write guide for completing PQQs
•Produce library of PQQ and tender responses
•Cost and write successful tender response for multi-site £200k pa
public sector tender, present to client and assist with mobilisation
•Use industry network to recruit Commercial Manager
Write three integrated ISO 9001/14001 Quality Management Systems for £2m, £5m and £6m turnover cleaning contractors
•Obtain competitive price from UKAS certification body
•Perform gap analysis to identify new quality procedures required
•Attend Stage 1 audit
•Carry out internal audits
•Chair first quality management meeting
•Attend Stage 2 audit
•Secure formal certification
Draw up marketing strategy for commercial printer
•Carry out inernal marketing audit
•Recommend strategic options
•Produce detailed marketing plan with tactical activity programme