Create a 12-month PR campaign for a £5m turnover cleaning contractor

 

•Write a montly blog on behalf of the MD and submit to the cleaning industry's leading magazine

to fill an agreed slot for 12 months

•Write a feature article every two months and submit to the cleaning and FM media

 

Mentor a newly appointed Business Development Manager with no industry experience

 

Draw up a 6-month plan, including:

•Use Linked In to create a lead pipeline

•Accompany to site visits

•Cost new opportunities

•Write tenders

•Design a presentation template

•Accompany to client presentations

•Design a case study

•Create an email marketing campaign

 

Draft a set of standard tender proposal documents for a £12m turnover contractor

 

•Visit client to establish the company's values, USPs and tone of voice

•Design a set of 10 infographics to represent key operational processes

•Draft two tender documents:

-Long-form tender

-Short-form tender

•Provide a writing style guide

•Create an acronym using the client's key values

 

A selection of cleaning tenders we've written for our clients

 

University of East London (c£2.0m pa). Written and costed.

University of Chichester (c£0.6m pa). Written and costed.

University of Portsmouth (c£1.4m pa).

London University Purchasing Consortium. Written and costed.

Marks & Spencer (£4m pa)

Cineworld (£6m)

Broadgate Estates (£350k)

Royal Berkshire Fire Service (£200k). Written and costed.

Northamptonshire County Council (£70k). Written and costed.

North Oxfordshire Academy (£125k). Written and costed.

Windsor Forest College (300k). Written and costed.

 

Complete rebrand for a £15m turnover cleaning contractor

 

•Client and prospect perception research

•Articulation of brand features and benefits

•New brand personality, tone of voice, strapline and logo

•Application of new branding to all company stationery, website, vehicles and uniforms

•Roll-out to management and staff at brand re-launch

 

Retained since 2012 as marketing consultant for a leading cleaning industry supplier

 

•Full re-brand of market-leading computer software product

•Intensive PR campaign in cleaning press to raise awareness

•New colour brochure

•Copywriting for extensive product data sheets

•Design of media adverts, exhibition stands, powerpoint presentation and flyers

•Monthly email marketing campaigns

•On-going advice

 

Install sales and marketing system for £2m turnover cleaning contractor

 

•Design and build new website

•Create 'standard' proposal pack for use in private sector quotations

•Write guide for completing PQQs

•Produce library of PQQ and tender responses

•Cost and write successful tender response for multi-site £200k pa

public sector tender, present to client and assist with mobilisation

•Use industry network to recruit Commercial Manager

 

Write three integrated ISO 9001/14001 Quality Management Systems for £2m, £5m and £6m turnover cleaning contractors

 

•Obtain competitive price from UKAS certification body

•Perform gap analysis to identify new quality procedures required

•Prepare manual

•Attend Stage 1 audit

•Carry out internal audits

•Chair first quality management meeting

•Attend Stage 2 audit

•Secure formal certification

 

Draw up marketing strategy for commercial printer

 

•Carry out inernal marketing audit

•Competitior analysis

•Recommend strategic options

•Produce detailed marketing plan with tactical activity programme